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F//W 22 NOW AVAILABLE.

Reboot F//W 2022 Lookbook

Reboot & Co. presents its F//W 2022 11-piece, heritage-inspired collection for fall. 

Following an athleisure-centric debut, this new line pushes the Reboot into the ready-to-wear sphere. The collection borrows from the simultaneously rugged and sophisticated Aspen aesthetic, an area of nostalgic significance for the founders. 
The collection’s capstone Aspen Ranch Jacket pays homage to the location’s legendary Crystal Farm and harnesses the spirit and style that true Aspen Valley locals exude. The jacket boasts a 4-pocket utility front, heavy duty zipper closure, silk lining, and a hidden interior valuables pocket. Available in both “Snow”, an off-white bouclé, and “Ute”, a brown wool tweed. The fabrics that makeup the individual garments were chosen to reflect the attention to detail in upholstery found throughout the Aspen Valley.
Reboot’s roots in Pensacola, a town steeped in aviation history, laid the foundation for its “Cracker Jack” Flight Suit, a purposeful nod to the founders’ relation to hometown heroes, the U.S. Navy Blue Angels. The “Cracker Jack” Flight Suit, a cotton-canvas women’s jump suit that references details found on military issued Naval flight suits. The garment earns its name from the call sign given to the father of co-founder, Addie Murdoch, during his time in flight school. 



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